Realtor Magazine

Sales funnel business concept of leads prospects and customers coin money.

Help Inside Sales Agents Prioritize Leads

Having a plan in place for your ISAs will help them work more effectively for your company and agents.

Help Clients Get Wise to Smart-Tech Hype

Help homeowners evaluate which smart-home tech will streamline their lives and which are mere novelties.

Residents in Paradise, Calif., are still sifting through the rubble in the wake of the Camp Fire.

Wildfire Victims, Left Homeless, Struggle With Next Moves

REALTOR® associations help residents with emergency needs, but long-term solutions amid massive housing losses are elusive.

In the Trenches: When Closing Seems Elusive

The hurdles to completing a complex sale can be daunting. But your clients’ well-being make your extra efforts worthwhile.

Make the Media Listen to You

Rules for crafting a news pitch about your listings or business that reporters and editors can’t ignore.

Businesses Take Control of Driverless Cars

The arrival of autonomous vehicles is ushering in a new era of business, and real estate is just one of many industries along for the ride.

The Latest Headlines

Good To Know

The percentage of listings nationwide that saw price reductions last month, up from 19 percent a year ago.

Blogs

Grab Buyers With Virtual Twilight Photos

Virtual twilight photos aren’t just for luxury listings or already beautiful homes. For properties requiring exterior improvements, virtual twilight can add a polished look, improve curb appeal and increase buyer interest in practically any property.

Read more at

Styled, Staged, & Sold

Two Ethics Changes You Need to Know

The NAR Board of Directors a few weeks ago made a few small but important changes to MLS and other rules to improve cooperation among brokers and reinforce the importance of associations’ ethics procedures. Here’s a recap.

Read more at

REALTOR® Magazine Live in Boston

A Long Path to Fair Housing Progress

Our latest book selection argues that there needs to be widespread change in the public’s understanding of how segregation came to be, and once that happens, we need to hold the government accountable.

Read more at

Weekly Book Scan

Becoming a Real Estate Influencer

You don’t have to be a $50 million dollar producer to build your brand and become an influencer in your real estate market. These tips can help you get online, get involved, and get out there.

Read more at

The YPN Lounge