For Alyssa Hellman, 28, the secret to being an exceptional agent lies in helping clients figure out what kind of home they’ll need in the future—and separating that from what they think they want today. She strives to understand where buyers envision themselves personally and professionally, then finds them a home to fit that picture, because “exposing them to what might work [often] ends up being what does work.” Hellman moved from Washington, D.C., to North Carolina last September to manage Better Homes and Gardens Go Realty’s online lead platform and now directs its in-house education program. The new company’s culture seemed a better fit. “Investing in your people and your relationships will always be the best way to generate business,” she says.
*Hellman is now director of the Go School at Better Homes and Gardens Real Estate Go Realty in Cary, N.C.