Angela Cole, 28, turned down a full-ride cheerleading scholarship from one university to study biology at another. But Cole didn’t give up cheering; now she does it on behalf of her real estate clients. Cole, a buyer’s specialist, is all about matching people with their perfect home, using social media heavily in that effort. “Facebook allows me to continuously touch my referral sphere,” she says, whether it’s to discuss the transaction process or inform friends and clients about market trends. As a member of the top-producing Keller Williams team in North Carolina, Cole posts photos of homes under construction, clients at the closing table, and informational videos she produces. In turn, clients cheer about Cole’s service.