When Bailey Jordan, 29, started Homes for Heroes in 2014—an initiative in which she gives back 25% of her commission to her clients who are military personnel, first responders, medical workers, teachers, and clergy—she received pushback from well-intentioned colleagues. “A lot of people told me that Homes for Heroes wouldn’t be sustainable and that I wouldn’t be able to make a living.” In 2020, Jordan and her husband Michael, who recently joined her team, gave back $100,000 in commissions. The pandemic, she said, made the value of the rebates even clearer. “It really helped [clients] with the fees that come from selling. It put money back in their pockets during a hard time.” Despite the financial risks she takes with this commitment, Jordan says her calling as a real estate professional and as a woman of faith is to help build community and serve others.