30 Under 30 Honorees of 2014

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Daan De Raedt
Team Leader
De Raedt Team, RE/MAX Allegiance
RE/MAX Allegiance,
3315 Lee Hwy
Arlington, VA
United States
Team volume: 
$29 million
Team sides: 

The Language of Sales

When Daan De Raedt moved to the United States from Belgium, he had real estate experience but struggled with business terms that many native speakers take for granted. De Raedt has since conquered the language barrier. Now, he’s connecting with expireds and FSBOs on a deeper level using personality typing.  He changes his approach to suit their communication style. If they start rattling off square footage and -other details when he asks them to describe their home, he knows he’s dealing with analytic types and he focuses on numbers and facts. If they are “drivers,” De Raedt  knows to get right to the point. “It’s one of the most fascinating parts of selling,” he says.