30 Under 30 Finalist of 2013

Matt J. Laricy
Americorp Real Estate
Individual volume: 
$18.4 million
Individual sides: 

“When I Googled ‘Chicago real estate,’ some questions came up on [real estate] sites. I thought, ‘Why not create a profile and answer them?’ The more frequently I answered questions, the more often my name and picture appeared on Web pages. Without even leaving my house, I fell into an amazing form of free advertising, and even better, it worked! Even though I am the biggest advocate for using the Internet and technology to my advantage, buying and selling houses will always be an extremely personal process. It is important to make an emotional connection and lasting impression with your clients.”