30 Under 30 Honorees of 2013

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William Boswell
Co-Team Leader
Coldwell Banker-Franklin Lakes
Coldwell Banker Franklin Lakes,
824 Franklin Avenue
Franklin Lakes, NJ
United States
07417
US
Age: 
29
Team volume: 
$20 million
Team sides: 
57.5

Developing an Eye for Luxury

For William Boswell, 29, there is nothing more important than delivering superb customer service. To make a difficult closing happen, he even set up an office for a day on the porch of a worried client. Whatever it takes to keep the client comfortable: It’s a philosophy he picked up during the three years he worked in a nursing home while attending college. “The care, patience, and service-oriented mind-set that I developed at that time has certainly carried over into my business,” says Boswell, who focuses on the luxury niche. He recently began using virtual tours with voice-overs designed to foster emotional ties for buyers before they visit. Participating in Toastmasters has helped Boswell hone his speaking skills and vocal quality.