30 Under 30 Honorees of 2017

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Melanie Stone
Salesperson
Coldwell Banker Residential Brokerage
Coldwell Banker Residential,
676 N. Michigan #3010
Chicago, IL
United States
60611
US
Age: 
23
Individual volume: 
$7.1 million
Individual sides: 
22

A Storied Career

Armed with a degree in journalism, Melanie Stone, 23, applies her polished storytelling skills to her real estate business. In her blog, she highlights not only her clients’ recent closings, but—with their permission—heartwarming tales of their working relationship with her. She’s written about a couple who had decided to move in together, and then flew to Greece and got engaged just before closing. And then there was the buyer who chose a condo after touring it on a rainy day because of how comfortable it felt to her during a thunderstorm. Stone views the exposure as a way of thanking them for their business. Her client newsletter, a two-page glossy, -magazine-style pamphlet, is called MSC Mag—a reinforcement of her brand, Melanie Stone Chicago. Says Stone: “I think people like feeling like they know me, and, in turn, I get to know them better, too.”