30 Under 30 Honorees of 2006

Pick another year

Jennifer Heinzen
Broker Associate, Director of Winery and Vineyard Sales
WineryX Real Estate
Lifestyle Properties,
1407 Main Street Suite 102
St. Helena, CA
United States
Individual volume: 
$18.7 million
Individual sides: 

Heinzen savors a successful real estate deal about as much as a 98-point cabernet. She studied wine and viticulture in college and then joined a firm that specialized in wine industry consulting and mergers and acquisitions. Before long, Heinzen changed course, earning her broker's license and joining a boutique real estate company in Napa Valley.

A demanding niche: Winery deals are excruciatingly complex, with each transaction often involving agricultural, commercial, and residential property, says Heinzen, who closed $18.7 million in sales on 11 transaction sides in 2005. The business also requires patience and diligence; most wineries take a year or more to sell -- if they're priced right, she says.

Marketing maestro: Heinzen has developed a comprehensive database of wine properties for sale that she says draws heavy traffic to the brokerage's Web site, www.wineryxrealestate.com. For more exposure, she advertises heavily in small, niche wine-industry publications and makes herself available for media interviews. Personal time: When she's not working, Heinzen may be competitively jumping or training her two horses, snowboarding in the Sierra Nevadas, or, of course, visiting one of her favorite wineries.