30 Under 30 Honorees of 2013

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Luke Bouman
Coldwell Banker-Woodland Schmidt
Coldwell Banker Woodland Schmidt,
466 E. 16th Street
Holland, MI
United States
Individual volume: 
$12.5 million
Individual sides: 

The Rewards of Working Smarter

Luke Bouman, CRS, generally keeps his workweek to 45 hours, and avoids working Sundays at all. Such balance is possible, he says, because of his productivity-boosting systems that include multiple lead generation sources: his personal Web site, social media, Craigslist, and call-capture marketing. Bouman, 29, has optimized his Web site so it appears at the top of many searches. Bouman is also delegating more tasks since promoting his part-time administrative assistant to full-time. “I was nervous about relinquishing control, but it has turned out to be one of the best business decisions I’ve made.” Employing such growth strategies, Bouman increased his production by 40 percent in a year.