Where others see brides and grooms, Marc Messinger sees future homebuyers.
One key to Messinger’s quick success has been a popular local bridal show. He always has a booth at the show, figuring that many of the 7,000 attendees are on the verge of starting households. Good thinking: He sold $5 million worth of real estate in 1999, his third year in the business.
Messinger uses the show mailing list to generate leads for a free homebuying seminar he hosts with a lender and a home inspector several times a month.
The seminars have been as good as gold for attracting clients. Now he’s also hosting a seminar for homeowners who want to move up.
“I spend a ton of money—$4,000 to $5,000 a month—on marketing,” he says. “But it’s paid off big.”