30 Under 30 Honorees of 2005

Pick another year

Melissa Jones
Salesperson
Century 21 Premier Group
Century 21 Premier Group,
304 N Keller Avenue
Amery, WI
United States
54001
US
Age: 
26
Team volume: 
$14.8 million
Team sides: 
120

Jones targets FSBOs and expireds through creative direct mail pieces, such as ringing cards shaped like cell phones, magnets with various facial expressions that enable the recipient to select a mood, and personalized fortune cookies. With these and other tactics, Jones almost doubled her sales volume last year to $14.8 million on 120 transactions. Clients are impressed with her willingness to go the extra mile, she says. Once, when it became clear the seller wasn’t going to clean a house to the buyer’s satisfaction, Jones spent $200 to hire a cleaning service.

Farming windfall: To boost her income, Jones acquires farms and subdivides the land into smaller lots for resale.

While you were out: Jones likes to renovate—even the homes of friends. When her assistant, Brianne Golden, went on vacation for five days, Jones had new cabinets and floor tile installed for her. It was a project Golden had wanted to do but couldn’t afford. “I love surprising people,” she says.