“Pick one thing you like and do it. You’ll be more effective if you focus your energy on one aspect of your business.”
What makes him special: Megie’s taken a perennially depressed market just east of Flint, Mich., and turned it into a profitable niche, specializing in bank foreclosures. “It’s all about adjusting to the market you’re in,” he says. Megie did just that last year, racking up 130 transactions for a total volume of $11.7 million. About two-thirds of them involved foreclosures.
Another key to his success: Knowing the ins and outs of FHA mortgages and other financing tools for low-income buyers. One of his most successful ads tells buyers how they can purchase a house for as little as $3,000 down. “I can’t handle all the leads it generates,” he says.
What’s next: Megie’s branching into investment real estate—he and his wife own six rental units of their own. He’s also assembling a team. He already has a secretary, and now he’s adding two buyer reps.