
Scott Shine
Sales associate
Coldwell Banker United
Coldwell Banker United,
2710 Clear Creek Road
Killeen, TX
United States
76542
US
Age:
27
Team volume:
$15.1 million
Tip: Develop a system for every phase of the real estate transaction.
Scott Shine, ABR®, isn’t letting life, or potential clients, pass him by. The Killeen, Texas, sales associate is out every day trying to rustle up business for Coldwell Banker Richard Smith, REALTORS®.
Last year, Shine closed $15.1 million in sales as part of the Shine Team, headed up by his mother, Jean, a top area salesperson. He attributes his success partly to the pavement pounding he did at a local 1,000-unit apartment complex. Shine walked the complex, writing down addresses. He later mailed each renter a package containing information about the costs of renting versus buying; the local housing market; the benefits of homeownership, including tax benefits; and, of course, information about the Shine Team. “So many renters were amazed they could afford to buy a house,” he says.
To market to other areas of his community, Shine and his team offer their moving van, featuring the Shine Team logo, to nonprofit organizations to use free of charge. “That’s been a huge hit. We actually have a waiting list to use the van,” he says.
Shine gives clients at closing a certificate for $100 to $200 off their next transaction with the Shine Team. The beauty of the certificate is that it’s transferable, so clients can give it to friends or family.
Pick another year
2002