6 Reasons You Won’t Make It in the Luxury Market

If you want to serve high-end clientele, there are some habits you may have that make it harder to align your business with the rich and powerful.

Surviving the Inventory Crunch

Industry pros give tips to help brokers prep their agents and clients to navigate tight market conditions.

No More Missed Connections at Open Houses

It’s hard to engage every visitor during a busy marketing event, but these tips can help you carve out a moment to connect with each individual guest.

Trademarked Places and Your Marketing

Incorporating a community name into your marketing can put you at risk.

Ready to Give up the Driver’s Seat?

Autonomous cars may well upend how you work—and where your customers want to live.

Don’t Let Mortgage Rates Throw You Off Course

Higher borrowing costs may prompt clients to rethink their real estate plans, but you can help them find a workaround to achieve their goals.

Good To Know

62
The percentage of Americans surveyed who believe people who buy a home now will have remorse about the purchase within a year due to the cost.

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Reader Poll

Have your clients expressed anxiety about rising mortgage rates?