It’s Not Just Lunch

A Florida agent who paid off student lunch debt at a local school says what started as a simple act of kindness has come back to him in unexpected way

How Big Is the Gender Divide in Housing?

Find out what home features women really care about and how they differ from their male counterparts.

Simple Ways to Get Started Using AI

Artificial intelligence apps and devices can help real estate pros communicate with clients, find new leads, and stay safe.

An Imperfect Story Resonates With More Clients

When you tell clients about your experiences with past customers to demonstrate your expertise, don’t make up happy endings that never happened.

Building a Powerhouse Female-Run Brokerage

By making collaboration, transparency, and agent retention top priorities, a Texas-based real estate company changed its market for the better.

The Ultimate Smart Home: Controls

No more jumping between apps to control smart-home products. Wall-mounted smart-home control panels allow homeowners to adjust lighting and more.

Good To Know

The percentage of homes sold in October that were on the market for less than a month, according to NAR's latest existing-home sales report.