From chatbots that offer feedback to clients 24/7 to lead-generating ad campaigns, find out how artificial intelligence can work for you.

Follow these steps to determine if your presence on the social network is helping you capture new business.

Six tips for those who have implemented the practice and want to further maximize their social seller strategies.

Keep your eye on these four cities—they have the potential to change the way real estate professionals do business. 

These four tips will help agents take advantage of the marketing tools offered by the social media giant. 

Too often agents neglect to tie their in-person and online marketing plans together. Here are some ideas for how to bring your efforts into alignment across multiple platforms. 

Real estate agents face huge competition, and a well-thought-out, properly executed marketing plan could mean the difference between success and struggle.

Keeping track of clients and performing well-timed interactions with them is a simple recipe for success—but for the busy real estate professional, that’s easier said than done.

Technology makes it easy to automatically queue up ads and follow-up materials to attract more prospects with less hands-on time. But chatbots and drip campaigns will fail if you don't impart a human touch.

The right information at the right time can help you turn potential customers into lifelong clients. Here’s a guide to what kind of online communications work best and when to deploy them.