Keeping track of clients and performing well-timed interactions with them is a simple recipe for success—but for the busy real estate professional, that’s easier said than done.

Technology makes it easy to automatically queue up ads and follow-up materials to attract more prospects with less hands-on time. But chatbots and drip campaigns will fail if you don't impart a human touch.

The right information at the right time can help you turn potential customers into lifelong clients. Here’s a guide to what kind of online communications work best and when to deploy them.