Adrian Fisher is the founder and CEO of PropertySimple, a real estate technology software that allows agents to build their personal brand online. Follow him @adrian_fisher.
As the country practices social distancing to slow the spread of the coronavirus, these tech tools are helping agents stay connected and showcase listings.
Having a profile on a brokerage website just won’t cut it. Agents who create and maintain their own business website will attract more leads and build better brand recognition.
Too often agents neglect to tie their in-person and online marketing plans together. Here are some ideas for how to bring your efforts into alignment across multiple platforms.
Real estate agents face huge competition, and a well-thought-out, properly executed marketing plan could mean the difference between success and struggle.
Though it is one of the most effective real estate marketing tools, social media must be used with finesse and know-how. Avoid these missteps and you’ll be on your way to creating a robust community around your brand.
Keeping track of clients and performing well-timed interactions with them is a simple recipe for success—but for the busy real estate professional, that’s easier said than done.
Technology makes it easy to automatically queue up ads and follow-up materials to attract more prospects with less hands-on time. But chatbots and drip campaigns will fail if you don't impart a human touch.