Bill Gassett with RE/MAX Executive Realty in Hopkinton, Mass., covering the Metrowest market, is one of the top RE/MAX salespeople in New England. See all his real estate articles at www.maxrealestateexposure.com.
Asking clients to sign an agency disclosure form isn’t enough. You must explain what dual agency is and why it’s problematic.
Advertising in your local newspaper can still bring in real estate leads, as long as you are consistent and distinguish your brand from the rest.