Blanche Evans is a writer/editor and CEO of evansEmedia. Formerly, she was a senior editor with Realty Times, where she was named by REALTOR® Magazine as one of the most influential people in the real estate industry.
Like any other unique home feature, swimming pools can either thrill homeowners or leave them cold, making their real value up to the buyer. When working with sellers, you will have to gauge how much or how little their pool adds to the home's list price.
From golf course communities to retreats to second homes, farmland isn't used just for farming anymore. Farmers also want to cash in, rather than miss the top of the gains that haven't been seen since the 1980 to 1984 run-up in rural land.
The Energy Efficient Mortgage (EEM) offers a number of key benefits to homebuyers—most notably, the ability to qualify for a larger mortgage and reduce energy bills year-round. So if you aren’t already familiar with this type of loan, do yourself a favor and learn how your clients can use it to their advantage.
The most challenging time of the year for brokers is the holiday season—not so much because the market slows down, but because real estate practitioners tend to slack off. And when they do, it’s bad timing because buyers who look during the hectic holidays are usually the ones most motivated to close a deal.
If you’re ever faced with a “commitment-phobic” buyer who is determined to work with multiple practitioners to find a home, you need to know how to handle the situation the right way so you don’t end up wasting your time.
A recent survey of more than 1,800 Hispanics by Texas A & M's Real Estate Center shows unique homebuying attitudes and expectations. A look at some of the key findings can be helpful to practitioners who serve Hispanics.
Some of the country’s housing markets may be slumbering, but not in neighborhoods with new or updated housing. That's why it’s mission-critical for real estate practitioners to know the latest in the styles and amenities homebuyers want.
It's information the real estate industry would rather the insurance industry didn’t track: the best and worst drivers by occupation. That’s because a real estate practitioners are among the top five professionals most often involved in car accidents.
The attractiveness of ranch-style depends a lot on local culture, including whether local real estate professionals appreciate ranch homes and how they are presented for sale. If the local real estate culture treats these homes as architectural treasures, sellers and homebuyers will too. Your enthusiasm as a real estate practitioner is infectious.
In any market, buyers will have objections when you show them homes. One of your most important skills as a salesperson is to know how to overcome those objections. If you don't, you could spend your real estate career driving people to hundreds of homes without ever closing a sale.
You've found out your buyer is also working with other real estate salespeople. While it’s easy to feel betrayed, it is also wise not to overreact. With the right attitude, you could save your potential sale. So, what should you do?
One way to sell older homes for more is to encourage sellers to make minor improvements to their properties, even if they think they don't have to. Working with sellers to address some of the unattractive aspects of their homes is a delicate process that takes professionalism, confidence, and finesse.
Here are some reasons why it doesn't pay to do things the way you've always done them. It's a new world, and consumers want information, not make-me-call-you tactics. If the property is right, they'll call. If not, they won't.
Most sellers fall into two categories—they have to sell or they want to sell. Either seller poses significant challenges. It’s your job to handle their individual circumstances and personalities appropriately so that you can navigate the transaction to closing.
Century 21 broker/owners in Salt Lake City decided to see if leaving CMAs out of listing presentations would really work. While the experiment wasn't formal enough to yield solid statistics, the brokers decided that teaching their salespeople to reposition the CMA in their presentations to sellers was worth the price of the experiment—a few lost listings.
If you are a real estate professional who believes feng shui is New Age malarkey, it may surprise you to know that the Eastern cultures not only have their own versions of the Chinese environmental science, but that they’ve practiced the art of placement for centuries. And now that the concept has been Westernized, more and more buyers and sellers are using feng shui to buy and sell real estate.
Real estate practitioners should know about community associations because nearly 42 million Americans live in condos, coops, and communities governed by such associations. But many real estate professionals believe they can operate as if all property is single-family and contracts are still one-page long.
Do you think that only boomers and Gen Xers use the Internet to find homes? A new survey by ERA Real Estate, conducted by Insight Express, may change your ideas about how seniors search for homes, and what kinds of properties they want.
A failure to communicate is the major reason behind lawsuits and licensing complaints, according to Spencer Stephens, attorney at law. Claims most commonly come from buyers and center around accusations of misrepresentation, failure to disclose defects and deficiencies, and failure to perform as a fiduciary.