Blanche Evans is a writer/editor and CEO of evansEmedia. Formerly, she was a senior editor with Realty Times, where she was named by REALTOR® Magazine as one of the most influential people in the real estate industry.
Nelson Zide's secret to success is putting his personal life first. His new book, called How to Have a Successful Real Estate Business and a Real Life at the Same Time,focuses on basic, balanced-entrepreneurism that has already well been covered by such luminaries as Mary Kay Ash and Zig Ziglar. What makes his advice unique is applying these sound principles to his real estate career.
The Discovery Channel’s new show “Double Agents” gives viewers a "fly-on-the-wall" look at the homebuying process. In contrast to other media depictions, the show promotes using real estate professionals to find a home.
Prudential California Realty’s Donna Reak talks about her Senior Specialists Team, a referral network where each person is responsible for pulling in business. But if one team member isn't quite the right fit, he or she refers the senior or their family to the team member who can best serve them.
Everyone feels they are entitled to the latest amenities. Only these features just don’t come with most older homes. How can you get buyers interested in homes that can’t compete well with new homes’ bells and whistles? Here’s where you can show off an older neighborhood.
Does it seem as if the same real estate professionals are quoted again and again in your local newspaper? You can take steps to become the authority that your local real estate writer calls for quotes.
Some brokers will tell you what you want to hear to get you in the door, and by the time you have your business cards and signs paid for, you're going to be stuck there for a while. If you have a broker who suddenly doesn't have time to work with you now that you have reported for duty, here's what you can do.
If you are wondering whether a working relationship with your spouse would pan out, think in terms of opposites who attract. The same qualities that first attracted you to your spouse may be the very qualities you need to improve your business.
Whether you’re a new salesperson or a seasoned professional, you may be experiencing a rise in real estate deals that fall apart. Some losses are inevitable, but others are preventable. What can you do to make sure your deals go through instead of fall through? Here are five actions you can take.
The Internet is changing the face of real estate, allowing consumers to become better informed and prepared before they ever set foot in your office. Here are five reasons why you should incorporate the Internet into your marketing strategy.
In taking advantage of the gift of free editorial, your job is to produce a news story that will appeal to potential buyers and sellers without sounding too much like an ad. Here are a few guidelines that should insure the effectiveness and integrity of your copy.
Responding courteously and promptly to prospects' e-mail demonstrates your professionalism and commitment to service. If a customer attempts to contact you via e-mail and doesn't receive a response a timely fashion (or at all), they will likely find themselves another real estate professional that provides better service.
It costs considerably more to prospect for new business than to increase business with past or present customers. That's why keeping in contact with past customers is so important, even if they haven't sold or purchased a home in a few years. So how does your existing customer become a "new" customer?
You might have already suggested that clients paint their homes or do some major repairs. But other small-scale details can prove just as important in creating a salable home. Here are ten small-scale suggestions that you can give to help sellers prepare their homes for showings.
To protect your home, you use alarms, barking dogs, and other deterrents you think will discourage break-ins. The same is true on the Web. There are a few steps you can take to protect the text and graphics on your Web site before and after someone tries to steal them.
If you work with buyers, you'll run across the singleton sooner or later. Singles represent such an important demographic in home buying that you may want to follow some general guidelines to serve them better.To help turn your single customer into a client, keep the following points in mind.
As the Baby Boomers move into their final move-up homes, the market is ready to shift toward the Generation X homebuyer. Here are a few cultural and economic trends that affect the Generation X homebuyer.
The real estate industry wants trust, but they aren't getting it from buyers, even though the industry is working at eliminating some of the problems. Here are just a few of the problems between salespeople and buyers.
Holiday decorations can make a home feel warm, festive and inviting, but they can also make it look overcrowded and obscure great selling features. This poses a dilemma for salespeople who want to help their clients to stage their homes effectively. How much is too much when it comes to holiday decorating?
The hit movie Almost Famous contains a scene that could teach real estate practitioners an important lesson--the power of demonstrating what you can do instead of wasting time defending what you are worth.
Real estate print classifieds are falling victim to the "disruptive technology" of the Internet, according to a new study co-authored by a media research company and a Harvard Business School professor.