Blanche Evans is a writer/editor and CEO of evansEmedia. Formerly, she was a senior editor with Realty Times, where she was named by REALTOR® Magazine as one of the most influential people in the real estate industry.
Real estate professionals often purchase home warranties as closing gifts or, where legal, as incentives to buyers and sellers. But whether they use the warranty or not, they might forget the salesperson who purchased it for them. That changes with a new program.
Don't fall into the same abyss as others. What you know in advance can help you ride out the rough spots better than your peers who turn their licenses in after they find real estate sales more difficult than they bargained for.
As a new salesperson, one of the first tasks your manager will instruct you to carry out is to contact your sphere of influence and tell everyone in it that you are now a real estate professional and would like their business and referrals. Your sphere is really much larger than you realize.
Just as your body has different muscular zones, so does your business. Advertising, prospecting and farming are all part of your marketing, and they are also muscles that need daily exercise in order to make your business strong. And like the muscles in your body, your marketing muscles work in conjunction with each other.
Once the dominant source of home-sale listings, newspapers may have lost audience share to the Internet, but their Web sites are catering to a valuable consumer segment of younger, upscale, first-time homebuyers, according to a new study.
How far do your responsibilities as a buyer's representative go when helping a first-time buyer get qualified for a comfortable monthly payment? Although some buyer's representatives let lenders help pick the top magic number, others show a little more guidance.
If you are still wondering whether or not your marketing dollars are well spent online, then you may enjoy learning which cities have the most people using the Net, especially if you serve those areas or get relocation business from them. But some of the findings may surprise you.
Identity theft is a growing crime, according to the Federal Trade Commission, and it can ruin credit to the point of endangering future transactions. Prevent identity theft by being more careful with your personal information.
As a real estate professional, you may have a few questions about how to fill out your taxes. How much of a deduction should you take for your car? What deductions are allowable for a home office? These and other questions can be answered online at IRS.gov, but you have to be pretty tax savvy to understand the directions. Here's a primer.
Thanks to an increasing number of spam, joke, and virus-laden messages, many recipients hit the delete key as quickly as it takes them to read the subject line. What does this tell you? How you send your e-mail message is critical to whether it gets opened or not.
The 80/20 rule is actually a variation on the Pareto Principle, named after the 19th century Italian economist and sociologist Vilfredo Pareto. The 80/20 rule might offer a few clues--you could conceivably run your whole business based on Pareto's Principle. Let's try a few examples and see how they work.
You should make some honest self-assessments before interviewing with a broker. Knowing what your skills, limitations and goals are will help you be better prepared for a career in real estate. And, you will come across with more confidence when it comes time to interview with your new broker.
When a prominent local broker certifies her own salespeople in Internet-readiness, it signals an important trend worth watching in the industry. Brokers are exerting more control over service quality, and using Internet training as a basis for upgrading their salespeoples' skills.
Use a personality survey called the Predictive Index to evaluate the work styles of your sales representatives. It will enable you to better manage and place people into positions that foster sales success.
Have you ever noticed that some brokers or salespeople seem to get more than their share of free publicity? What makes them so special? If you want to become a pundit, here's what you need to learn to do.
As real estate salespeople near retirement or contemplate a lifestyle change, they may wonder if there is a way to cash out of their business building years. Salespeople who are new to the area may be wondering how they can develop a profitable practice. Is there a way for these sellers and buyers to come to a meeting of the minds?
Information is power, and the Internet has given buyers confidence that they can find and negotiate the home of their choice. These buyers don't appear to understand or respect the protocol involved when a seller is represented by a salesperson.