Brad Broberg is a freelance writer from Federal Way, Wash. A former newspaper reporter and editor, he writes about business, health care, and real estate. In addition to writing for REALTOR® Magazine, he's a contributor to HouseLogic.com and On Common Ground, both published by the NATIONAL ASSOCIATION OF REALTORS®.
With the array of technology available today, the ability to track results is not the problem. The real challenge is deciding what to track and what to do with the results.
