You’re making connections on social networks, generating traffic to your blog, and drawing consumers to your site via search results. All of that doesn’t mean much if you aren’t getting those connections to supply their contact info, request more information about your services or listings, or ask for an appointment.
When it comes to technology, you shouldn’t let the hype around the latest and greatest solutions prevent you from considering affordable products that can meet your standards. Here’s a snapshot of what’s available at both the high and low ends in three categories of products widely considered to be “must haves” for real estate professionals.
Thousands of REALTORS® gathered on the National Mall in Washington, D.C., in May 2012 to send a message to legislators and policymakers: Home ownership is part of the American Dream and needs to be supported.
Experts in real estate technology argue that online media is causing real problems for practitioners and consumers and how they connect with each other. What are these issues, and what can you do about them?
1. How much am I willing to spend? You can find inexpensive (i.e., less than $100) printers fairly easily. But to get better print quality and more features, be prepared to spend at least $150. For an office with high print volume, products can run from $500 to $1,500.
2. How will I be using it? If the primary purpose of your printer is...
Home is the one place where we create an environment that’s all our own. But does it matter whether we own the home or not? In the past several months, that question has been hotly debated, with some critics saying that too much emphasis has been placed on the virtues of home ownership.
Home ownership is just another choice in the marketplace, no different from renting—and certainly not worthy of the generous tax benefits currently offered. That’s an idea that’s been voiced by a chorus of pundits over the past several months.