Here are some niche options to try that won’t violate fair housing laws, which prohibit preferential treatment or discrimination in housing based on race, national origin, color, sex, familial status, religion, or handicap.
Douglas Hoerr, landscape architect and chair of Chicago’s Green Roof Committee, reveals how outdoor spaces enhance a home’s value and bring joy to people’s lives.
Just about every practitioner has had to deal with unusual circumstances when helping people buy or sell a home, but what do you do if something truly out of the ordinary — and possibly out of this world — pops up?
REALTOR® Magazine asked former presidents Bush Sr. and Clinton to talk about their experiences in the post-Katrina Gulf Coast region and the ongoing relief efforts of the Bush-Clinton Katrina Fund.
With the convening of the 2006 REALTORS® Conference & Expo, Nov. 10–13, in the Crescent City, REALTORS® from around the country will renew their commitment to making this city whole again.
By getting a clearer picture of your target market, and the characteristics members of that group share, you should see an improvement in the effectiveness of your direct-mail campaigns. You can accomplish this through a demographically-based mailing list.
Headlines like the one in the March 6 St. Petersburg Times—“Seemingly interested home buyer attacks REALTOR®”—should give you cause to wonder: Could that happen to me?
Prelisting inspections are becoming an increasingly popular way for practitioners to not only reduce the possibility of last-minute surprises but also give their clients’ homes a marketing edge.
To help you develop a winning style, REALTOR® Magazine invited “power listers” from three areas of the country to do a mock listing presentation on a home in Chicago. Here, you'll find out how three presenters prepared for their 30 minutes in the spotlight, learn the seller’s reaction, and then get the surprising feedback of our consumer panel. Use what you learned here to put yourself in perfect step with consumers.
December is a time for making resolutions and planning for the coming year, the perfect time to make a bold move that’ll push your business to the next level. We’ve compiled 22 ideas to help you shed your business-as-usual mentality.
