Here are some niche options to try that won’t violate fair housing laws, which prohibit preferential treatment or discrimination in housing based on race, national origin, color, sex, familial status, religion, or handicap.

Douglas Hoerr, landscape architect and chair of Chicago’s Green Roof Committee, reveals how outdoor spaces enhance a home’s value and bring joy to people’s lives.

Ogilvy & Mather’s demographer tracks census data with an eye toward who will be the customers of tomorrow.

Just about every practitioner has had to deal with unusual circumstances when helping people buy or sell a home, but what do you do if something truly out of the ordinary — and possibly out of this world — pops up?

By getting a clearer picture of your target market, and the characteristics members of that group share, you should see an improvement in the effectiveness of your direct-mail campaigns. You can accomplish this through a demographically-based mailing list.

The author, social commentator, and dynamist riffs on the omnipresence of style and the importance of open-market competition.

Author and information architecture pioneer says your Web site won’t be a hit until you watch people use it.

The general manager of the world champion Chicago White Sox talks about the dynamics of building a winner.

As host of HGTV’s “House Hunters,” actor and comedian Whang sees inside the hearts and minds of home buyers.

To help you develop a winning style, REALTOR® Magazine invited “power listers” from three areas of the country to do a mock listing presentation on a home in Chicago. Here, you'll find out how three presenters prepared for their 30 minutes in the spotlight, learn the seller’s reaction, and then get the surprising feedback of our consumer panel. Use what you learned here to put yourself in perfect step with consumers.

With the patience to wait for the right deal and the ability to act fast once you find it, you may find pre-foreclosures to be a rewarding niche.