Craig Proctor is founder and CEO of Craig Proctor Productions, a real estate coaching company based in Newmarket, Ontario. Before leaving real estate sales at the end of 2009 to focus exclusively on coaching, Proctor spent all 22 years of his career as a top salesperson with RE/MAX International. For more on his selling system, visit www.thecraigproctorsystem.com.
Much of the marketing you do on listings is to placate the sellers rather than get their home sold. Why do we agree to waste our time, money, and energy on activities that we know are ineffective? Maybe we don't know how to say no.