Debbie Swanson is a Boston-area freelance writer who frequently covers real estate, construction, and other topics.
Help sellers overcome the physical and emotional obstacles that make it difficult for touring buyers to feel at home.
Home shoppers searching in high price points are choosing properties that support their personal lifestyle. You may need to expand your mind to see their vision.
If you’re trying to increase inventory by convincing home owners to sell, don’t bring a sales pitch to their door.
An increasing number of buyers are thinking ahead to ensure they are able to age in place. Are you ready to be the trusted advisor in their housing search?
If you need someone to translate for you when working with foreign buyers, make sure you can truly trust them to communicate on your behalf.
Staying current on the incentives and programs available to multifamily owners and developers keeps real estate pros better positioned to discuss and market these properties.