Erica Christoffer is a multimedia journalist and contributing editor with REALTOR® Magazine. Connect with her via email: firstname.lastname@example.org.
Brokerages and individual agents are increasingly the target of cyber criminals who discreetly hack into email to intercept high-dollar transactions.
This psychological method will help you disrupt a negative train of thought in a respectful way, and lets a person know you’re listening.
If you’re looking to bring new blood into your office or ramp up your growth in 2019, try these suggestions for finding the right agents.
As a real estate professional, you’re required to accommodate service and comfort animals in housing. Learn what federal laws say about your responsibilities.
Have you given or accepted gifts from mortgage lenders, title companies, closing attorneys, or other settlement service providers? If those gifts are in exchange for referrals, then you’re breaking the law.
Mississippi-based broker Brenda Love’s name says it all. Her approach to business and clients—who are often overlooked by other agents—is love, guidance, and gratitude.
Real estate teams have grown in popularity over the past few years, but individual salespeople still dominate the industry. For the first time, NAR has released research on what teams look like today.
Learn how you can mix your business with your life’s passion like this Nashville broker, who has leveraged his love of the Beatles to grow his clientele.
Overall, sales associates are satisfied with the technology their real estate companies provide, but there’s room to grow to stay competitive.
A New Jersey–based broker-owner is dealing with disruption by doubling down on his agents.
These tactics for dealing with disruption will help alleviate the negative emotions that change often brings.
REALTOR® Chet Choman leads a nonprofit that helps one out of three people in an area larger than the state of Massachusetts.
Find out what the most successful young agents and brokers use to stay organized and consistent, as well as close more deals.
Springfield, Mo.-based brokerage Murney Associates, REALTORS®, celebrates the love of its community in blog posts and videos that rival professional media websites.
Industry pros give tips to help brokers prep their agents and clients to navigate tight market conditions.
Glean advice for legal marketing and advertising activities with settlement service providers in your market.
Learn more about the topics NAR members are advocating for in Washington, D.C.
Industry powerhouses offer ways to encourage professionalism and build knowledge among agents, offering specific tips and advice about what’s worked at their companies.
The term artificial intelligence can spark sci-fi images of a robot army taking over the world. But in reality, AI is simply building on existing technology to help you work more efficiently.
Make sure you aren't inadvertently violating the Fair Housing Act or state and local fair housing laws with your Facebook ads.
Some practitioners might not realize they’re violating fair housing laws. Here’s how to make sure your marketing is legal and ethical.
Meet 30 young entrepreneurs who are making their mark and go behind the scenes at this issue's cover photo shoot.
Hone your strategy on social networks with these tips for greater productivity in ad campaigns and personal engagement.
Whether your brokerage is new or well-established, these strategies for implementing tech tools will help your agents grow and your business thrive.
Brie Stephens, the 2018 30 Under 30 Web Choice Award winner, shares her creative method for rallying fans and showcasing her authentic self.