Erica Christoffer is a multimedia journalist and contributing writer and editor for REALTOR® Magazine. She can be reached at firstname.lastname@example.org.
A team leader in Lansing, Mich., has found a niche among people she truly understands, and she wants to help other real estate professionals do the same.
Members of the 30 Under 30 class of 2017 reveal the tools they use to stay top of mind with clients while running efficient, well-organized businesses.
Don’t let poor listing photos or restrictive copyright terms stymie your marketing efforts. Here’s what to look for in the right photographer for your real estate business.
Learn how brokers are marketing their full, authentic selves to connect with clients and attract more business.
Learn how to protect your business and your clients from the onslaught of cyberattacks occurring in the real estate industry.
A program initiated by the U.S. Treasury is rooting out shady real estate purchases made by shell companies linked to potential criminals—and brokers can help.
Brokers discuss joint venture models and other ways of staying competitive during a think-tank-style discussion at the REALTORS® Legislative Meetings & Trade Expo.
Meet this year's honorees and go behind the scenes at the cover photo shoot.
Learn how a major apartment developer and property management company is staying competitive by offering pet-friendly and lifestyle-based amenities.
Learn how one Miami practitioner, who went from a sales agent to team leader to broker-owner, is building a real estate empire through collaboration and social sharing.
Find out how one brokerage enhances listing photos without misleading potential buyers about the look and feel of a property. Plus: virtual staging services to add to your toolbox.
Power brokers around the country offer tips for helping to position your agents as assets to their clients.
Protect your company’s reputation and preserve the trust of your customers by being prepared when difficult situations arise.
Learn how a forward-thinking, problem-solving mindset with an eye on current trends will help solidify future success for your brokerage.
Embrace technology at your brokerage that solves customers’ problems and makes their lives easier.
Learn best practices for broadcasting live on your social channels, engaging with your audience, and making sure the event runs smoothly.
Learn how one Denver-based broker is reaching this underserved market and how you can make a transaction with a deaf client a smooth one.
In an online sharing culture, consumers and agents demand a high level of transparency from brokerages. Here’s how brokers are fostering openness and trust in their business practices.
Learn how Devon Thomas of Alaska honed her leadership chops at her state and local association, which, in turn, helped her become a more effective manager.
Research shows how to build and market properties that will appeal to the younger half of the boomer generation, which has different home buying preferences than their older counterparts.
Your sleep and nutritional habits have more of an effect on your success than you might realize. Here are some tips for reducing stress in your office while ramping up your business in the new year.
Here’s the path one new broker traveled toward taking over a real estate business and finding success independently.
You’ll be infatuated with these free and low-cost tools that can make you and your agents’ lives a little easier.
Don’t let uncommitted agents or poisonous personalities taint your office culture. Here are some tips for handling the situation.
Learn how brokers and agents can be the chocolate in a sea of vanilla when it comes to online marketing.