Erica Christoffer is a multimedia journalist and contributing writer and editor for REALTOR® Magazine. She can be reached at email@example.com.
Create a workplace where individuals across the personality spectrum can prosper.
Owners of successful real estate companies discuss strategies for retaining their best and brightest.
Since Sue Yannaccone took the reins at ERA Real Estate in September, she has hit the ground running. Learn more in this video Q&A.
Coldwell Banker turns 110 this year with a new president at the helm. Find out how the enduring brand is positioning itself for the future.
Learn how to promote your brand’s community service efforts without coming across as crass.
Don’t miss the boat on this social media platform’s explosive growth. Learn tips and best practices for marketing success on Instagram.
It’s that time of year when students head back to the classroom. Why not piggyback on that new-school-year mood and encourage agents to hit the books?
Susan Gruen Helsinger turned a personal tragedy into a lifesaving venture by creating a foundation that funds cardiac screenings for children.
These six tips will keep your contacts engaged with your email marketing campaigns.
Learn how the top ERA team in the country did more business after getting a new name and adding new faces.
Remember, meaningful engagement starts with understanding your target audience.
Introduce these apps and browser extensions at your next sales meeting. They’ll give your team an edge without breaking the bank.
In real estate, old data is as good as yesterday's news—it's a day late and might make you a dollar short.
Build your company with these options for building up your knowledge.
“Taking risks and meeting challenges head-on is sometimes the only way to make your dreams come true,” says Olympic Gold Medalist Mary Lou Retton.
Three real estate companies that have evolved from the traditional brokerage model are now sharing their cutting-edge success stories.
Are you managing your online brand like it’s 1999? Well, it’s time to learn what attracts clients to your website today.
Define and embrace your company culture, power brokers say, then recruit agents who fit that niche.
In business, not everything will go as planned. But sometimes defeat can lead to opportunity.
Find out what tools the honorees from REALTOR® Magazine’s 2016 class of 30 Under 30 are using to get the job done on behalf of their clients.
Young consumers face greater financial hurdles than previous generations, but they are working to become home owners. Learn how to identify their needs.
Help buyers avoid falling victim to a growing real estate scam that dupes them into giving their purchase money to hackers.
The face of real estate is changing, and brokers are sharing tips and tools for understanding and working with a diverse client base.
Meet this year's honorees and go behind the scenes at the cover photo shoot.
This June in Denver, gain insight into the latest brokerage management techniques and network with broker-owners from across the country.