Erica Christoffer is a multimedia journalist and contributing writer and editor for REALTOR® Magazine. She can be reached at firstname.lastname@example.org.
Find out what motivates home sellers or entices home buyers by surveying customers in your market.
Learn how major companies in other industries are launching successful multichannel marketing campaigns that celebrate the likes, interests, and lives of their customers.
Your website content should captures the attention of buyers and sellers searching for answers on their mobile devices.
A Chicago-based amateur boxing event that puts real estate pros in the ring to raise funds is now taking the fight nationwide.
Since Beverly Carter’s murder last September, brokers and agents across the country have taken steps to make safety a standard practice.
It’s time to re-evaluate your customer approach and give buyers and sellers the authenticity, information, and trust they crave.
Learn how your agents can better engage with the clients who have the most purchasing power.
Ida Petkus is building a safe haven to help victims of domestic violence so they can start anew.
Learn three methods that brokers are using to attract online leads to their websites and convert them into real clients.
From millennial agents to offices of the future, brokers discussed major changes taking place in the real estate industry during the Broker Summit in Seattle.
Pinterest can be a great visual tool to market your business and showcase your community. Here are five tips for creating pins to effectively engage with consumers.
One company’s effort to recruit veterans is a win-win for the brokerage and its agents.
Learn how Susan Yannaccone’s path took her from commercial real estate sales to COO of ERA Real Estate.
Introduce your agents to these five user-friendly platforms for building marketing and presentation materials.
From homelessness to achieving the American dream and helping others do the same, broker Richard Montano now wants to give San Diego’s most vulnerable children a voice.
Learn how one Hawaii-based real estate company is attracting top producers and keeping them happy.
For brokers, screen-sharing tools are a cost-effective way to strengthen agent relationships.
Here’s how screen-sharing and video-conferencing tools have helped agents better serve their clients.
Agents and brokers alike will find practical business solutions from this list of screen-sharing, collaborative, and video-conferencing products.
Screen-sharing technology will help you communicate with clients more thoroughly while highlighting your market expertise.
Spice up your next sales meeting with these tips from the latest NAR technology summit.
Business attorney Yasir Billoo explains how brokers can negotiate better leases for tenants in an increasingly tight commercial real estate market.
Start seizing more market opportunities by building a people-first company. Here are tips for empowering agents from some of the industry’s power brokers.
Get ideas for how to apply these recommended smart tools and apps to your business.
One bad post can put your real estate brokerage at risk. It’s time to develop a social media policy and hold agents accountable.