Although the publishing industry has experienced painful contractions, we’ve expanded how we think about REALTOR® Magazine. We’re saving money by publishing only 10 issues per year, but we’re delivering even more practical, how-to content through our other channels.
Every March, as publisher of the magazine, I report to you on how the publication is doing. But this year, I want to wear my other hat — that of senior vice president of communications for the NATIONAL ASSOCIATION OF REALTORS® — to let you know what NAR is doing to tell a more balanced and accurate story of what’s happening in real estate markets.
Are you a regular reader of REALTOR® Magazine? If so, you’re in good company. Reader research we’ve conducted over the past year tells us that 76 percent of you have read at least three out of the last four issues and that you spent an average of 55 minutes with each one.
We hope that kind of robust readership among a group of people we know are busy is a...
As “the business tool for real estate professionals,” this magazine is all about helping you deal with change—technology advancements, new marketing methods, new federal laws and regulations. We work hard to help you gain a competitive advantage in the face of change.