Jason Forrest is a sales trainer, management coach, member of the National Speakers Association’s Million Dollar Speakers Group, and author of three books, including his latest, Leadership Sales Coaching. Learn more at www.fpg.com.
As a leader, you are in the position to help your people become students of their craft so that they can earn what they’re worth. Help them access the programming that produces their beliefs, causes their emotions, and influences their behaviors.
Have you ever found yourself fuming about a sales associate, saying, “I just don’t understand what could possibly possess them to act that way!” You may have hit on the exact coaching problem you’re having, without even knowing it.