Some of the ways real estate pros have adapted during the COVID-19 era will stay with the industry for the long term.

Encourage seasoned agents to step up and serve as mentors for new recruits by showing them the benefits of helping others succeed.

Use website and other digital marketing analytics to uncover clues on what’s attracting clients to your firm.

Help agents better serve clients by offering local real estate insights as the market shifts and inventories increase.

Establishing a better online presence and cohesive digital marketing strategy doesn’t have to be complicated or expensive. Here are some easy ways to get started.

Gather more meaningful feedback on behalf of your brokerage in 2019. Here are tips for identifying your goals, audience, and questions to ask.

Make the emails from your firm stand out. If you’re offering e-newsletter marketing as a resource for your agents, learn how useful content and personalization will improve open rates and click-throughs.

This real-life client experience may help brokers and their agents better communicate the value of using a REALTOR®.

This step-by-step guide will show brokers how to create an editorial calendar for their real estate website to keep a blog active for the long haul.

If you’re launching a new real estate business site, follow these basic tips for getting started.

Brokers and their agents can leverage these examples of affordable tools to grow their business.

These tips will help you and your team better serve clients who want to sell a property where a tenant currently lives.