Making a difference: Go to the NAR Action Center to read up on important legislation that impacts the real estate industry and get involved on the issues that affect your pocketbook and the way you conduct business.
With most consumers turning to the Internet to start their home search, it’s essential that your online presence stand out—giving visitors a reason to do business with you. That means building a Web site that is easy to navigate; offers valuable, up-to-date information; and above all else helps prospects achieve their goals.
If you haven’t worked with an immigrant client by now, chances are high that you will at some point in your real estate career — especially if you do business in a major city. The foreign-born population already is fueling today’s hot real estate market and will make up an increasing share of home buyers in years to come.
How will real estate markets be faring in five years? How will the business change? Where will your best opportunities lie? To answer these kinds of questions, you need to watch for signs—shifts in the market, technological breakthroughs, changes in consumer attitudes. That’s what we went looking for when we created this year’s list of 25 hot trends in real estate.
Determined to show impoverished children the culture, beauty, and opportunities that surround them in the San Francisco Bay area, Diane Mintz began taking 10 of her local school’s neediest kids on weekly outings to museums, parks, theaters, and festivals. The final week was an overnight camping trip, complete with marshmallow roasting.