Do you dream of starting your own brokerage? There’s a lot to consider.

Here’s what you can do to make philanthropy a bigger part of your brand.

Use a storytelling approach in your marketing to forge deeper connections with clients and prospects.

More real estate companies are piloting programs where they make instant offers to buy homes directly from homeowners.

How brokerages and MLSs are coping with the effects of growing off-MLS listings.

One REALTOR® association has launched an effort to encourage its members to use the wearable tool to improve personal safety. But it’s questionable how these devices—originally intended for the law enforcement community—could be applied across the real estate industry.

Go for classic design elements when staging a traditional home, but don’t overdo it and make the property look dated.

Shiplap and rich woods are central to this home style, but don’t overdo the design scheme with too much kitsch.

Natural, organic design elements are at the core of this home style. Just make sure not to take the design concept too literally.

Augmented reality adds digital information and graphic overlays that could change the way house hunters shop for homes. Try it out.

Professional photographers reveal the six most common mistakes when shooting listings and how to fix them.