Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine. She can be reached at firstname.lastname@example.org. Follow her on Instagram and Twitter: @housingmuse
Delight your clients with these witty and inexpensive ideas.
Add a more personal touch with these ideas.
You could make them laugh with a gag gift or show them gratitiude with something touching. Either way, here are some ideas for making your present memorable.
You have a critical role in making sure your clients don’t have regrets after purchasing a home.
Customers are putting more weight on online sources in choosing the right agent to work with. Will your online reputation measure up?
Top producers share tips for managing your online presence.
Home inspections often don’t delve into landscaping issues—but should.
Check out the latest smart-home products helping home owners step into the future of real estate.
More home owners are jumping on the home-automation trend, so show them these gadgets that are topping everyone's wish list.
It's awkward when your clients love their style choices — but you know it will kill the sale. Break the news to them gently, and get them onboard with a more neutral look.
Make sure that buyers and sellers agree on what items stay—or go—well before closing.
Too busy to find time for a workout? Here are some ideas for incorporating physical activity into your job.
Your online bio tells prospects whether you’re the kind of person they want to work with. Here’s how to craft a profile that will make them say yes.
Sellers may be in denial about home odors. Here’s how you can help them address smells that are driving buyers away.
Who should make up your inner circle of customers? Learn to narrow your customer database in a way that makes the most sense for your business.
Here are several ideas for gifts to give your buyers and sellers.
Show you care with something your clients will appreciate.
You want to make a lasting impression on your client at the end of a transaction, but it could be the wrong kind if you’re not paying attention.
From hacker-proof gear to high-tech virtual meetings, these seven tech trends that debuted at this year's International Consumer Electronics Show will bring cutting edge efficiencies to your brokerage.
Do your listing ads tell the story you want?
A busy job in real estate can lead to burnout. Here’s how to keep yourself sharp.
You can work more efficiently and think more critically — but you have to give yourself a break.
Get inspired to write better listing copy with these samples of narratives from a professional real estate copywriter.
Lighten up! Research suggests that leveraging your funny bone in real estate can improve your customer relationships and even your sales success.
The digital real estate consumer is on a mission. How are you going to intercept their house-hunt online so they find you?