Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine. She can be reached at firstname.lastname@example.org.
Poorly executed updates can trip up a home sale and pose safety concerns. Know what to look for at your next listing appointment.
It might be time to examine the words you use to describe eco-friendly home features.
These trends, although they may have been all the rage in recent years, can make a listing look tired. If your sellers are thinking about updating their home before putting it on the market, be sure to steer them clear of these dated ideas.
A Florida town may offer your brokerage new perspectives on home selling by showing the importance of looking beyond the house and more carefully examining the surrounding area.
Not if it looks the same as the rest they're handed every day. Take these suggestions for making yours pop with a bit of your own personal style.
Virtual reality headsets may help buyers see your listings up close without setting foot in the property.
Brokers can put their agents on the right path for working with clients who want to purchase or are selling a smart home.
The “connected home” has finally arrived. Make sure your agents are familiar with the latest industry advancements.
While virtual reality and autonomous driving are hot trends right now, pay attention to other small-scale advancements that could change the way you do business.
Once relegated to the shadows, Fido and Fluffy may turn out to be an asset in selling a home.
Incorporate a health and exercise angle into the way you market yourself and your listings.
Technology has the potential to shake up the real estate business and overhaul how you conduct showings in the future.
Flip through this slideshow to see some of the coolest tech hitting the show floor at this year's consumer electronics show.
Check out our coverage of this year's Consumer Electronics Show in Las Vegas.
Delight your clients with these witty and inexpensive ideas.
Add a more personal touch with these ideas.
You could make them laugh with a gag gift or show them gratitiude with something touching. Either way, here are some ideas for making your present memorable.
You have a critical role in making sure your clients don’t have regrets after purchasing a home.
Top producers share tips for managing your online presence.
Customers are putting more weight on online sources in choosing the right agent to work with. Will your online reputation measure up?
Home inspections often don’t delve into landscaping issues—but should.
Check out the latest smart-home products helping home owners step into the future of real estate.
More home owners are jumping on the home-automation trend, so show them these gadgets that are topping everyone's wish list.
It's awkward when your clients love their style choices — but you know it will kill the sale. Break the news to them gently, and get them onboard with a more neutral look.
Make sure that buyers and sellers agree on what items stay—or go—well before closing.