Melissa Dittmann Tracey

Contributing Editor

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine. She can be reached at mtracey@realtors.org. Follow her on Instagram and Twitter: @housingmuse

Content by Melissa Dittmann Tracey

The Chen Agency wanted to add foot traffic to their new brokerage, so they turned to coffee and sandwiches.

June 10, 2019

Melissa Dittmann Tracey

When editing listing images, make sure to avoid misrepresenting a property and giving buyers a false impression.

May 23, 2019

Melissa Dittmann Tracey

Technology can be your best ally or worst enemy. How can you recover from an embarrassing incident over email, social media, or the phone?

May 23, 2019

Melissa Dittmann Tracey

When editing listing images, make sure to avoid misrepresenting a property and giving buyers a false impression.

From the REALTORS® Legislative Meetings & Trade Expo, May 13-18, Washington, D.C.

May 17, 2019

Melissa Dittmann Tracey

A colorful flag hanging from the side of a house

Real estate groups, including NAR, applauded the House’s vote Friday to prohibit discrimination on the basis of sexual orientation and gender identity.

From the REALTORS® Legislative Meetings & Trade Expo, May 13-18, Washington, D.C.

May 17, 2019

Melissa Dittmann Tracey

Artificial intelligence is automating routine real estate tasks, but be aware of the risks.

From the REALTORS® Legislative Meetings & Trade Expo, May 13-18, Washington, D.C.

May 16, 2019

Melissa Dittmann Tracey

The association announced its second agreement with a commercial technology platform, bringing more choice and savings to commercial practitioners.

From the REALTORS® Legislative Meetings & Trade Expo, May 13-18, Washington, D.C.

May 15, 2019

Melissa Dittmann Tracey

What if you’re conducting a listing presentation with homeowners who’ve already received an instant offer on their property? Real estate technology strategist Mike DelPrete explains how to avoid being blindsided.

May 3, 2019

Melissa Dittmann Tracey

Amazon Alexa Echo Plus on a white table with green plants in the background

As voice assistants like Amazon’s Alexa and Google’s Assistant are seeing explosive growth, real estate firms are looking into getting their voices heard on smart devices.

April 22, 2019

Melissa Dittmann Tracey

NeoCity Academy, slated to open in August, is a 500-student, demonstration STEM high school in Kissimmee, Fla.

REALTORS® are helping to make zero-energy buildings and homes a reality in their communities. In Florida, one real estate pro believes the movement can recast his city into a tech hub.

April 15, 2019

Melissa Dittmann Tracey

Two persons and a wooden house in between.

The state association helped kill a legislative proposal to prohibit commercial practitioners from representing both sides in a transaction.

April 15, 2019

Melissa Dittmann Tracey

Learn how you can contribute to relief efforts for those affected by record-breaking floods in the Midwest last month.

April 5, 2019

Melissa Dittmann Tracey

Learn design touches that make the owner’s suite exude relaxation and sophistication.

Melissa Dittmann Tracey

AR is finding a place in the real estate business. See who’s using it for real.

February 27, 2019

Melissa Dittmann Tracey

Fragrance developers are helping build brand awareness in the real estate space.

February 27, 2019

Melissa Dittmann Tracey

Plenty of AR apps already exist for those who want to test out the tech.

February 26, 2019

Melissa Dittmann Tracey

The 2019 International Builders’ Show in Las Vegas revealed design schemes home buyers will be looking for next, including bolder colors and brass accents.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 25, 2019

Melissa Dittmann Tracey

The way you market green home features has an effect on how house hunters perceive them and whether they’ll pay more for an eco-friendly property.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 25, 2019

Melissa Dittmann Tracey

HUD Secretary Ben Carson calls for more affordable housing and reassures homeowners that they shouldn’t fear it.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 22, 2019

Melissa Dittmann Tracey

Builders are focusing on bathrooms and laundry areas as curved stairways and his-and-her closets lose their appeal.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 22, 2019

Melissa Dittmann Tracey

The official show home at the International Builder Show offered up the latest in building innovations and home design trends.

Melissa Dittmann Tracey

Home shoppers get practical about what they consider “essential” or “desirable” in a property.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 21, 2019

Melissa Dittmann Tracey

A compact fluorescent lightbulb seen from above

REALTORS® are a big part of making sure they are, panelists said at a session before the nation's homebuilders.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 20, 2019

Melissa Dittmann Tracey

Homebuilders say rising costs are limiting their ability to add more housing stock.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 20, 2019

Melissa Dittmann Tracey

Agent showing young couple new house, using virtual reality goggles

Real estate tech insider Jack Miller talks about how these two technologies are taking hold in the industry.

February 13, 2019

Melissa Dittmann Tracey

Realtor Magazine

Melissa Dittmann Tracey

Contributing Editor

Content by Melissa Dittmann Tracey

Creative Brokerage Design: A Real Estate Office and Café Combine

The Worst Offenses in Virtually Staged Photos

5 Tech Blunders You Can Bounce Back From

The Worst Offenses in Virtually Staged Photos

U.S. House Approves Equality Act to Extend LGBT Protections

You’re Not Being Replaced by AI

In Second Deal, NAR Gives Commercial Listings More Clout

‘You Can’t Afford to Ignore iBuyers’

Make Alexa Your Ally: 6 Ways Brokerages Can Use Voice Tech

Can ‘Net Zero’ Help Reinvent Cities?

Washington REALTORS® Fight Off Bill to Limit Dual Agency

REALTORS® Raise Funds for Nebraska Flood Victims

How I Staged It: The Makings of a Master Retreat

Augmented Reality: Presenting a Superimposed World

Building Scents That Make Sense

Give Augmented Reality a Try

5 Hints at the Future of Home Design

How Much Do Buyers Want Green vs. Non-Green Features?

Carson: NIMBY Should No Longer Be an Issue for Affordable Housing

Tubs and Laundry Rooms Gain Prominence as Builders Update Floor Plans

Inside the 2019 New American Home

The High-Priority Home Features for Buyers

Are Green Features Being Valued Enough in List Prices?

Housing Affordability: ‘It’s at a Crisis Level’

AR vs. VR: Which Holds More Promise in Real Estate?

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