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Contributing Editor

Melissa Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine. She can be reached at mtracey@realtors.org. Follow her on Instagram and Twitter: @housingmuse

Content by Melissa Dittmann Tracey

Attendees arrive for the opening day of CES 2019.

Learn about technology that could reshape your business and customer relationships.

January 28, 2019

Melissa Dittmann Tracey

Two shadowed hands reaching out to each other

Share this information with your clients who have been affected by the partial government shutdown.

January 23, 2019

Melissa Dittmann Tracey

dog enjoying fireplace

Design guidance for making this warm feature red-hot to prospective buyers.

Melissa Dittmann Tracey

Open plan living and kitchen area

Did you play off any hot home styles this year to improve your listing’s appearance? These were some of the top home design fads, along with staging tips.

December 28, 2018

Melissa Dittmann Tracey

arrows: introvert, extrovert

It’s a common assumption that more outgoing individuals make stronger salespeople. But what does psychological science have to say about it?

December 12, 2018

Melissa Dittmann Tracey

Trademark win for NAR

The National Association of REALTORS® recently prevailed in a dispute over the term REALTOR® in Spain, marking a big win in preserving the trademark internationally.

November 29, 2018

Melissa Dittmann Tracey

A soldier from the California Army National Guard conducts a search and debris clearing operation in the town of Paradise.

Local association executive recounts narrowly escaping raging wildfires with his life as real estate pros in the state beg for aid to help those who have been left homeless.

November 21, 2018

Melissa Dittmann Tracey

.realestate domain

NAR’s newest top-level domain offering can help you reach a wider pool of prospects online.

November 12, 2018

Melissa Dittmann Tracey

close up of branch

Do you dream of starting your own brokerage? There’s a lot to consider.

From the REALTORS® Conference & Expo, Nov. 2-5, 2018, Boston

November 4, 2018

Melissa Dittmann Tracey

5 section blocks

Unlock business new business opportunities in the new year. Here are a few market segments poised for growth.

From the REALTORS® Conference & Expo, Nov. 2-5, 2018, Boston

November 4, 2018

Melissa Dittmann Tracey

give back

Here’s what you can do to make philanthropy a bigger part of your brand.

From the REALTORS® Conference & Expo, Nov. 2-5, 2018, Boston

November 4, 2018

Melissa Dittmann Tracey

Behr Blueprint

Looking for a refresh? Steal these ideas for your next staging consultation.

From the REALTORS® Conference & Expo, Nov. 2-5, 2018, Boston

November 3, 2018

Melissa Dittmann Tracey

A diverse group of people standing with each other.

Companies are collecting thousands of data points about consumers. But how that information is then used to target ads has fair housing advocates concerned.

From the REALTORS® Conference & Expo, Nov. 2-5, 2018, Boston

November 2, 2018

Melissa Dittmann Tracey

office manager

To stay competitive in today’s evolving industry, more real estate companies are reworking their organizational chart.

From the REALTORS® Conference & Expo, Nov. 2-5, 2018, Boston

November 2, 2018

Melissa Dittmann Tracey

Modern Campfire

Use a storytelling approach in your marketing to forge deeper connections with clients and prospects.

From the REALTORS® Conference & Expo, Nov. 2-5, 2018, Boston

November 2, 2018

Melissa Dittmann Tracey

Broker Exchange

Pocket listings and “coming soon” marketing was hotly debated at a broker roundtable during the 2018 REALTORS® Conference.

From the REALTORS® Conference & Expo, Nov. 2-5, 2018, Boston

November 2, 2018

Melissa Dittmann Tracey, Lauren Tussey

money for home

More real estate companies are piloting programs where they make instant offers to buy homes directly from homeowners.

October 23, 2018

Melissa Dittmann Tracey

Technology Blue Background

How brokerages and MLSs are coping with the effects of growing off-MLS listings.

September 12, 2018

Melissa Dittmann Tracey

blue tech background

Watch your ethical responsibilities when taking part in a pocket listing, or you could land yourself in trouble.

September 12, 2018

Melissa Dittmann Tracey

body cam on jacket pocket with pen

One REALTOR® association has launched an effort to encourage its members to use the wearable tool to improve personal safety. But it’s questionable how these devices—originally intended for the law enforcement community—could be applied across the real estate industry.

August 14, 2018

Melissa Dittmann Tracey

lanterns at lamp shop

Whether your listing is traditional, modern, farmhouse, industrial, rustic, or coastal, know the appropriate accents to make it shine.

June 1, 2018

Melissa Dittmann Tracey

various lamps

Go for classic design elements when staging a traditional home, but don’t overdo it and make the property look dated.

June 1, 2018

Melissa Dittmann Tracey

various lamps

Whites, blacks, and grays are the staple of the modern home style, but work in accents in bright, primary colors.

June 1, 2018

Melissa Dittmann Tracey

various lamps

Shiplap and rich woods are central to this home style, but don’t overdo the design scheme with too much kitsch.

June 1, 2018

Melissa Dittmann Tracey

various lamps

This home style has evolved beyond urban oases by adding glam elements that warm up cool metal surfaces and accents.

June 1, 2018

Melissa Dittmann Tracey