Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine. She can be reached at email@example.com. Follow her on Instagram and Twitter: @housingmuse
Warranties are becoming a mainstay in real estate. Learn how to discuss the pros and cons of various plans with both buyers and sellers.
Staging a home like a movie set could lead to a Hollywood ending.
Provide a "high definition" effect to your listings by making sure you tempt buyers using all five of their senses.
The words you use may actually prevent customers from taking action. Learn what to say and what not to say in sales situations.
Even if the weather outside is frightful, your listing doesn’t have to be. Learn how to get a home in tip-top shape for photos and showings during the winter months.
From first handshake to handing over the house keys, learn how to build, maintain, and maximize your customer connections for sales success.
Learn how to overcome three common challenges of working with first-time home buyers.
Are your sellers’ homes leaving buyers with a bad impression? REALTOR® Magazine received more than 50 responses from buyer agents who revealed their pet peeves when touring homes with clients—offenses that, they say, have buyers racing for the door.
While most real estate professionals advise their clients to tend to the yard work, trim the trees, and put out a new welcome mat, they may miss these compelling ideas for sprucing up exteriors.
Your customer relationships can put your safety at risk. Here are four things you can do to make safety a bigger priority.
Proper lighting will greatly enhance a home’s presentation. Here are 10 ways to amp things up.
All it takes is one unhappy customer to threaten your reputation. What should you do when an unhappy client strikes?
Your listing is less than perfect, and it’s going to take a miracle to sell. Learn about the market for “ugly” homes.
Five tips for breaking into buyer representation.
Some tips for creating a memorable hook for your business that will keep you top of mind with your customers and in your community.
What are buyers really thinking, and how can you better assist them? Here’s how to start improving your buyer relationships.
Looking for more technology gadgets to make your business even more mobile? Check out some of the latest product debuts from this year’s Consumer Electronics Show.
Staging can help you highlight selling features that may otherwise be overlooked by buyers.
How good are you at making business connections? Learn how to make a strong first impression when working the crowd so that you can start building a successful referral business of your peers.
Do foreclosures, short sales, dropping home prices, and economic hard times have you down? Cheer up: There will be a lot of opportunities in real estate in 2012.
Learn about the pros and cons to the most common forms of siding on homes today.
Real estate professionals share the valuable lessons they learned after encountering unsafe situations. Learn what they did to stay safe, and how you can too.
Real estate professionals share their best strategies for negotiating in today's often emotional, complex transactions.
Interested in launching a staging career or adding staging services to your real estate marketing plan? Here's how.
Deals are falling apart in record numbers. How can you keep buyers and sellers together long enough to reach it to the closing table?