Melissa Dittmann Tracey

Contributing Editor

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine. She can be reached at mtracey@nar.realtor. Follow her on Instagram and Twitter: @housingmuse

Content by Melissa Dittmann Tracey

What if you’re conducting a listing presentation with homeowners who’ve already received an instant offer on their property? Real estate technology strategist Mike DelPrete explains how to avoid being blindsided.

May 3, 2019

Melissa Dittmann Tracey

Amazon Alexa Echo Plus on a white table with green plants in the background

As voice assistants like Amazon’s Alexa and Google’s Assistant are seeing explosive growth, real estate firms are looking into getting their voices heard on smart devices.

April 22, 2019

Melissa Dittmann Tracey

NeoCity Academy, slated to open in August, is a 500-student, demonstration STEM high school in Kissimmee, Fla.

REALTORS® are helping to make zero-energy buildings and homes a reality in their communities. In Florida, one real estate pro believes the movement can recast his city into a tech hub.

April 15, 2019

Melissa Dittmann Tracey

Two persons and a wooden house in between.

The state association helped kill a legislative proposal to prohibit commercial practitioners from representing both sides in a transaction.

April 15, 2019

Melissa Dittmann Tracey

Learn how you can contribute to relief efforts for those affected by record-breaking floods in the Midwest last month.

April 5, 2019

Melissa Dittmann Tracey

Fragrance developers are helping build brand awareness in the real estate space.

February 27, 2019

Melissa Dittmann Tracey

Learn design touches that make the owner’s suite exude relaxation and sophistication.

Melissa Dittmann Tracey

AR is finding a place in the real estate business. See who’s using it for real.

February 27, 2019

Melissa Dittmann Tracey

Plenty of AR apps already exist for those who want to test out the tech.

February 26, 2019

Melissa Dittmann Tracey

The 2019 International Builders’ Show in Las Vegas revealed design schemes home buyers will be looking for next, including bolder colors and brass accents.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 25, 2019

Melissa Dittmann Tracey

The way you market green home features has an effect on how house hunters perceive them and whether they’ll pay more for an eco-friendly property.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 25, 2019

Melissa Dittmann Tracey

HUD Secretary Ben Carson calls for more affordable housing and reassures homeowners that they shouldn’t fear it.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 22, 2019

Melissa Dittmann Tracey

Builders are focusing on bathrooms and laundry areas as curved stairways and his-and-her closets lose their appeal.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 22, 2019

Melissa Dittmann Tracey

Home shoppers get practical about what they consider “essential” or “desirable” in a property.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 21, 2019

Melissa Dittmann Tracey

The official show home at the International Builder Show offered up the latest in building innovations and home design trends.

Melissa Dittmann Tracey

A compact fluorescent lightbulb seen from above

REALTORS® are a big part of making sure they are, panelists said at a session before the nation's homebuilders.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 20, 2019

Melissa Dittmann Tracey

Homebuilders say rising costs are limiting their ability to add more housing stock.

From the International Builders' Show, Feb. 19-21, 2019, Las Vegas

February 20, 2019

Melissa Dittmann Tracey

Agent showing young couple new house, using virtual reality goggles

Real estate tech insider Jack Miller talks about how these two technologies are taking hold in the industry.

February 13, 2019

Melissa Dittmann Tracey

Attendees arrive for the opening day of CES 2019.

Learn about technology that could reshape your business and customer relationships.

January 28, 2019

Melissa Dittmann Tracey

Two shadowed hands reaching out to each other

Share this information with your clients who have been affected by the partial government shutdown.

January 23, 2019

Melissa Dittmann Tracey

Design guidance for making this warm feature red-hot to prospective buyers.

Melissa Dittmann Tracey

Did you play off any hot home styles this year to improve your listing’s appearance? These were some of the top home design fads, along with staging tips.

December 28, 2018

Melissa Dittmann Tracey

It’s a common assumption that more outgoing individuals make stronger salespeople. But what does psychological science have to say about it?

December 12, 2018

Melissa Dittmann Tracey

The National Association of REALTORS® recently prevailed in a dispute over the term REALTOR® in Spain, marking a big win in preserving the trademark internationally.

November 29, 2018

Melissa Dittmann Tracey

A soldier from the California Army National Guard conducts a search and debris clearing operation in the town of Paradise.

Local association executive recounts narrowly escaping raging wildfires with his life as real estate pros in the state beg for aid to help those who have been left homeless.

November 21, 2018

Melissa Dittmann Tracey

Realtor Magazine

Melissa Dittmann Tracey

Contributing Editor

Content by Melissa Dittmann Tracey

‘You Can’t Afford to Ignore iBuyers’

Make Alexa Your Ally: 6 Ways Brokerages Can Use Voice Tech

Can ‘Net Zero’ Help Reinvent Cities?

Washington REALTORS® Fight Off Bill to Limit Dual Agency

REALTORS® Raise Funds for Nebraska Flood Victims

Building Scents That Make Sense

How I Staged It: The Makings of a Master Retreat

Augmented Reality: Presenting a Superimposed World

Give Augmented Reality a Try

5 Hints at the Future of Home Design

How Much Do Buyers Want Green vs. Non-Green Features?

Carson: NIMBY Should No Longer Be an Issue for Affordable Housing

Tubs and Laundry Rooms Gain Prominence as Builders Update Floor Plans

The High-Priority Home Features for Buyers

Inside the 2019 New American Home

Are Green Features Being Valued Enough in List Prices?

Housing Affordability: ‘It’s at a Crisis Level’

AR vs. VR: Which Holds More Promise in Real Estate?

5 Brokerage Tech Trends From CES 2019

Mortgage, Rental Aid Arrives for Unpaid Federal Workers

How I Staged It: Give the Fireplace Top Billing

2018 Trends: How the Hottest Design Fads Evolved

Introverts vs. Extroverts: Who’s Really Better at Sales?

NAR Obtains International Win in Protecting Trademark

Calif. REALTORS® Plead: ‘We’re in Crisis and Need Help’

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