If you’re one of the many real estate professionals who uses e-mail as a tool in personal marketing and prospecting, you may be an unconscious spammer. If so, it’s time to own up and change your ways. Otherwise, you run the risk of alienating high-tech prospects for your services.
Could you use an extra hour in your work day? In a recent survey, Blackberry wireless e-mail users averaged a 53-minute daily productivity gain, thanks to their ability to send and review e-mails while waiting for client meetings and during other slow periods.
Eager to build its presence in the real estate industry, Gateway Computer has launched a new marketing program and Web site with products targeted to the highly specialized needs of individual salespeople and real estate brokerages.
Reports from the recent COMDEX trade show, the computer industry’s main event, promise some exciting innovations, as well as many refinements on existing products that may convince you it’s time to upgrade some of your older hardware.
If you’re mulling a move up to Windows XP, take into consideration the practical benefits of features in this new Windows version; the state of your hardware; and the support for the new OS by publishers of software you already use.
Software publishers have created property management innovations that aim to simplify the property management process. But these publishers must continually reinvest in and improve their programs to keep pace with advances in technology and the demands of an increasingly sophisticated user base.
In the wake of the proliferation of real estate technology, you might find yourself challenged to justify the expense of every new innovation that comes along. However, when carefully considered, some tools can literally pay for themselves with cost savings and boosted productivity.
Wireless is a buzzword in technology circles, but as many real estate practitioners have discovered, there’s still a ways to go. Whether you can tap its advantages depends on your company, where you work, and your own initiative.
A PDA can deliver practical benefits to real estate practitioners, but many may not recognize its value until they actually have the opportunity to use one. Current prices on entry-level Palm OS products makes experimenting with a handheld an affordable option.
There’s been plenty of discussion in the past few years—some of it in this column—about the significant benefits that personal digital assistants (PDAs) can offer the real estate practitioner. But most real estate professionals don’t seem convinced.
Maintaining relationships with customers has become one of the most important techniques for building your business. Contact management software provides the tool you need to make this strategy a success.
The latest introductions from several leading digital camera vendors not only offer a tool for producing your Web-based house images, but for taking conventional-camera quality pictures for brochures, flyers, and other print materials.
Net-savvy buyers are increasingly relying on virtual tours to prescreen properties before they contact a real estate professional. As a result, offering buyers virtual tours of your listings has moved from a nice touch to a necessary strategy.