Michael Russer, a.k.a. Mr. Internet®, is CEO of Russer Communications. He is a leading speaker and author in the real estate industry and has been writing about Internet marketing and virtual outsourcing since the dawn of the commercial Internet.
Too often, the people who come to your Web site once don’t come back again. You can increase the odds of online visitors returning to your site and engaging with you by running an effective retargeting campaign.
Search engines are constantly crawling sites, comparing information to determine the best results to return to users searching for particular words and terms. By using a few simple strategies, you can leverage your IDX for online searches.
You really don’t know how your visitors are going to react to any particular part of your Web site until you test it. In the past, this was something only the “big boys” could afford to do. But now there’s a way you can instantly test your site’s ability to engage visitors, so you know for certain what works and what doesn’t.
Want to know how one individual used this approach to develop a Facebook fan page that has more fans than the National Association of REALTORS®, Realtor.com, Coldwell Banker, Century 21, ERA, RE/MAX, and Keller Williams combined? Read on.
Think of the QR code as a two-dimensional barcode that can contain many different kinds of information and present that information in many different ways. The opportunities for real estate marketing are nearly endless. They effectively turn anything they are printed on into an active and track-able hyperlink.
Virtual assistants — a personal assistant who works remotely on any number of tasks from assisting with your Web site to closing a transaction — may be your answer to ramping up productivity and keep your business thriving.
Seminars can be expensive and time-consuming. But with the ever-evolving Internet, you can now put on Web-based seminars—Webinars—for nearly any kind of audience. Here’s how you get the most bang for your seminar buck.
When it comes to cultivating business opportunities, one network stands out above the rest: Facebook. However, just having a bunch of Facebook friends is not going to necessarily generate business for you. Like anything else, you have to work at it.
Your Web site forms are the most direct way for your site visitors to contact and interact with you — they are literally the doorway to new online business. Unfortunately, this door is slammed shut on most agent sites.
Google Gears is the last piece of the online application puzzle that will finally bring online applications into the mainstream as viable software alternatives to the ones you install on your computer.
Measuring user behavior is critical to fine-tuning your site’s ability to turn clicks into closes. Once you know what people are doing on your site, you can refine your content and design to better meet their needs.
In today’s challenging environment, practitioners may be on the lookout for new career opportunities. That gives you a unique opportunity to boost your roster with new talent. Incorporating a well-designed, Web-based recruiting system is the strategically smart thing to do.