Michael Russer, a.k.a. Mr. Internet®, is CEO of Russer Communications. He is a leading speaker and author in the real estate industry and has been writing about Internet marketing and virtual outsourcing since the dawn of the commercial Internet.
Get back to the basics and learn about five things that all real estate Web sites must do in order to engage visitors, generate leads, and encourage repeat visits. Go down this list and see if your site is following these best practices.
All of your efforts to keep an updated, innovative Web site are wasted if no one is using it. Here's how to improve your site’s placement on search engines such as Google and Yahoo for little or no cost.
The type of irresistible offers you create are limited only by your imagination, so now’s the time to start brainstorming about what you have to offer. When they’re done right, these kinds of offers will give you a unique way to begin a conversation with online prospects.
The easier you can make the online experience for your prospects, the more likely it is that they’ll choose you for their transaction. That’s why it’s important that you learn about a technology called “AJAX,” which is transforming Web sites from static blocks of information into highly interactive experiences.
Here's a case study of why it’s worth it to transform your Web site into a tool that actively serves the needs of your niche customers. One practitioner’s newly remodeled site is going way beyond generating business to help her build a more fulfilling career.
Think you missed out on the great land grab for real estate domain names? Think again. It’s been several years since the rush for memorable dot-com addresses, and now there are some real opportunities for those who need a catchy domain name to solidify their online presence.
There’s some confusion about what Web 2.0 really means. Learn what the buzz is really about and how new technologies are changing consumers’ experiences at real estate Web sites. The more you know, the better you’ll be able to adapt to the new technology and meet your prospects’ evolving expectations on the Web.
The Web is by far the richest, most interactive, and trackable form of marketing ever invented. Once you can view your site as a fluid “living” thing that constantly needs monitoring and fine-tuning, you’re on your way to bringing in more business from online customers.
Any professional copywriter will tell you there’s a formula to crafting unique, engaging ad prose that will rise above the drone of ho-hum copy. And now this process is no longer locked inside the brains of wordsmiths.
If you attempt to convert online leads using the phone sales techniques you learned when you got into the real estate business, you will likely only succeed in driving prospects away. The Internet-empowered consumer is a very different animal, and you must use different techniques to win their trust and eventually win their business.
Every day real estate professionals strive to put their unique imprint on marketing messages so that they can “rise above the noise.” The Internet has made a huge difference in the way you market your services. And now, there’s yet another arrow to add to your marketing quiver: podcasting.
Your voice can be a powerful marketing tool. With the right approach, oral communication is far more expressive and compelling than mere words or images on a piece of paper or computer screen. Also, when clients and customers hear your podcast, they may be more likely to perceive you as an authority on real estate.
Marketing materials can add substantially to the amount of business you do each year. But, creating these materials and executing their use can be very time consuming and expensive. Fortunately, there are some leading-edge solutions that take most of the guesswork out of the equation.
E-mails that are designed in HTML format — with color, graphics, and text — look much more professional and polished than plain-text e-mails. By using e-mail stationery that’s centered on your brand, you reinforce your professional image with every e-mail message that you send.
What if you could show sellers that you have built a comprehensive Web site dedicated solely to marketing their property? The URL would match their home’s address, making it easy to remember, and the whole site would be accessible by the public just hours after you get the listing. Here's how.