Michael Russer, a.k.a. Mr. Internet®, is CEO of Russer Communications. He is a leading speaker and author in the real estate industry and has been writing about Internet marketing and virtual outsourcing since the dawn of the commercial Internet.
Today’s Internet-empowered consumers expect almost instant response to their online inquiries, but that doesn’t mean you have to be glued to a monitor all day. There is now a way you can respond to online inquiries by phone from anywhere, almost as quickly as consumers’ hands leave the keyboard.
Real estate professionals can get so caught up in the day-to-day details of courting prospects and closing transactions that few of us stop to think about what’s going to happen at our ultimate “close”—our retirement.
By automating the recruiting process, technology does the heavy lifting for you. A specialized Web site spreads the word about the value of your company. Meanwhile, online forms screen potential applicants to find those who are a good fit.
The most expensive, time-consuming, and frustrating way to manage your transactions is to do it yourself. Fortunately, there is another way that frees you up to take in as many transactions as you want, while a pro handles the details and keeps all pertinent parties informed 24/7.
As a real estate sales professional, you have two choices: you can either be a slave to your business, or you can have it serve you. Listing marketing coordination can move you from the former to the latter.
A well thought-out, comprehensive, and consistently executed contact management system can be powerful. Yet, without the help of expert virtual talent, the above would intimidate even the most dedicated sales associate, rendering a great money-making idea impractical.
To turn a passive visitor to your site into an active, fully engaged participant takes something special. A compelling offer is a special package, piece of information, document, or item that will likely be viewed as extremely valuable by your visitors.
Interactive web tools certainly make our services more valuable in the eyes of our clients and prospects. However, there often is a learning curve and we end up becoming our clients' "Help Desk" in using these tools, an expensive use of our time.
Even though it can be time-consuming, lead management isn’t an optional part of your business. Fortunately Web- and software-based contact-management and lead-management options make it much easier for you to flow that flood of leads into productive channels.
Because past clients provide this social proof by praising you instead of you doing it yourself, testimonials can be a compelling nudge to encourage your Web site visitors to contact you. But to be effective, client testimonials must be structured and presented properly.
Video can be a very powerful way to engage your site visitors and help turn them into serious prospects. But to work, it has to be done right. Here's a closer look at what makes a video work for you, not against you.
It sure can be frustrating trying to describe something on your Web site just using the phone. Fortunately, there’s a powerful, easy, and affordable new tool you can use to guide anyone through your Web site as if you were both in the same room. And the best part is you can try it out for free within minutes of finishing this article.
With the increase in junk e-mail, drip marketing campaigns face hurdles—getting your message read, ensuring your messages will be perceived as valuable by customers jaded to spam, and staying within the bounds of the new anti-spam law. Here's the solution.
The problem with using “good” passwords is that they are hard to create, difficult to remember, and cumbersome to enter into the appropriate online fields when required for access to online services. Fortunately, there is an easy way to address all these issues.
At last November’s REALTORS® Conference & Expo, Mr. Internet adapted an idea from reality television and showed dozens of eager REALTORS® how to do quick and inexpensive “instant” makeovers of their business Web sites. Here are the highlights of common problems and his “Web eye” solutions for the REALTOR® girl or guy.