Michael Russer, a.k.a. Mr. Internet®, is CEO of Russer Communications. He is a leading speaker and author in the real estate industry and has been writing about Internet marketing and virtual outsourcing since the dawn of the commercial Internet.
E-mail is the lifeblood of every successful online real estate professional. However, as your online business continues to grow, it can quickly turn into "too much of a good thing." Fortunately, there are ways to take control and leverage all that business-generating e-mail traffic into solid sales.
Here's a unique and powerful online tool that can greatly enhance your ability to keep sellers informed and elevate you to "marketing guru" status in their eyes. It’s also an excellent aid to help you justify needed price adjustments. It may even help you sell your listings faster.
List management issues such as adding and deleting subscription requests, which were only a minor inconvenience with 200 names, can become a major administrative headache when your list approaches 1,000 names or more. Fortunately, there is a resource available that was designed specifically for the easy management of large e-mail lists.
Handling e-mail leads effectively and efficiently can be a major issue. Fortunately there’s a way to send the perfect response for most e-mail situations with a simple click of the mouse, provided you are using professional e-mail software that allows you to use multiple e-mail signatures.
It’s not that we lack for ideas but rather that we frequently don’t have an effective way to convert those ideas into practical business-generating solutions. The key is outsourcing every aspect of your business that doesn’t require your direct involvement.
Examine your site's current copy, and see how well it engages and involves the visitor and how the copy might be improved. The call to interaction is not an easy concept to master, and it takes a bit of practice to achieve. However, this approach is so powerful that once you have it fully implemented, you’ll have to hire more people just to handle all the serious inquiries it will generate for you.
Online auctions are a very powerful way to market your listing online that’s under most Internet-savvy real estate professionals' radar screens. The best part is that this technique can be accomplished with very little effort and at minimal cost to you. Here’s an overview on how it works.
How about syndicating an online column? It virtually guarantees growing awareness of your name and brand, makes you the real estate expert in your town or city, and sends tons of new visitors to your site. Follow these six steps.
One of the most powerful ways to interact with clients and prospects, online or off, is to ask their opinion--preferably on topics that are important to them. If done properly and on a regular basis, the payoffs from surveying can be huge.
Every day it seems that salespeople receive offers from companies purporting to sell the secret weapon that will increase their online business. Is there any way to tell if any of these claims will work?
All the publicity about online transaction management as the "next big thing" in real estate is justified. This technology will dramatically streamline the time and reduce the cost of buying, selling, and leasing real estate. In the meantime, you can experiment with online transaction management by using it as a terrific listing tool for your high-tech prospects.
One of the best aspects of the Internet is that it offers a myriad of business-building opportunities. E-mail discussion groups, also called mailing lists, and e-zines are powerful examples of this--once you know the secrets of using them effectively.
It takes more than great salesmanship and marketing to make it in real estate. Since a critical aspect of marketing is delivery, how you run the operations side of your business is also important and another area where the Internet shines.
E-mail is more than just messaging. It can also be a highly effective way to deliver documents that are important to your business and clients. Knowing how to do this consistently, regardless of the situation, will help eliminate frustration and make your online business that much more profitable.