Michael Russer, a.k.a. Mr. Internet®, is CEO of Russer Communications. He is a leading speaker and author in the real estate industry and has been writing about Internet marketing and virtual outsourcing since the dawn of the commercial Internet.
Although many real estate professionals use the Internet in their business, most aren't sure how to use it effectively. The NATIONAL ASSOCIATION OF REALTORS® has taken the initiative to create a comprehensive program designed specifically for REALTORS® who want to advance their online skills.
A new category of online software and services is emerging, called groupware, that's racing to provide comprehensive, virtual meeting capabilities to anyone with an online connection. Armed with such capability, you'll wow consumers with your online marketing and business savvy.
One of the most effective ways of generating listings almost immediately is with a strategy called Online Mastermind. To start, you need a digital camera, a laptop computer, and the willingness to follow three steps.
Ideally, each E-mail you send should begin with the first name of each recipient and even include additional person-specific information in the body of the message. The best way to set up and send this kind of message is with E-mail merge software.
Leaving a voice message on your Web site is a great way to connect with your site's visitors. Rather than experiencing you as a two-dimensional collection of text and photos, prospective clients encounter you as a human being--a potentially powerful first step to building online relationships.
Multimedia E-mail is effective because you've created a graphic, interactive, and compelling E-mail, rather than just plain old text. Forms, buttons, pull-down menus, and hyperlinks will be fully functional within the E-mail message. Here's how.
Who wouldn't want one of the most recognizable trademarks in business as part of their Internet identity! And that’s the rub. It’s a registered trademark of the NATIONAL ASSOCIATION OF REALTORS®, and NAR is very particular about how it’s used.
The Internet offers tremendous opportunity to those who are skilled in tapping into its potential. However, it isn’t worth the risk of not monitoring your salespeople's Internet behavior. Having an Internet risk management program as part of your overall strategic plan helps you get ahead, stay ahead, and protect your hard-won assets.
To integrate the Internet into your company's strategic plan--and get your salespeople to accept it and use it regularly--you need to understand a fundamental reality of the Internet: It isn’t about technology; it’s about people connecting with people.