Rita Alonso says the house looked like a pink Kleenex box from the outside and lawn was home to about a dozen goats. But the goats were not the real problem. The owner’s sentimental attachment to the house posed the biggest challenge to a successful sale.
The local housing market wasn’t exactly booming in August 2007 when Jennifer Lyng Watson, e-PRO, a sales associate with Sherman & Boone Real Estate in Watsonville, Calif., listed a one-bedroom mountain-top home with her mother, Marion LL Lyng.
The husband-and-wife duo of broker associate Malte Strauss and sales practitioner Helene Bonello-Strauss of Southern Realty Enterprises Inc., Longwood, Fla., got their shot at selling a Longwood charmer in September 2007.
Located in a popular neighborhood, this Cape Cod showcase home was filled with upgrades and a true standout among competing properties in every respect — except for the all-terrain vehicle (ATV) paths that ran perpendicular to the house and the gigantic power lines and metal towers that stretched for miles in either direction of the home.
The market had been declining in the Seaside, Calif., area for about a year when Patty Ross, a sales associate with Keller Williams Realty in Carmel, Calif., received this listing in December 2006. The seller had originally purchased the house as an investment. It had been a rental for some time, so it was in need of a lot of TLC.
It’s essential for real estate practitioners to understand what makes Gen Y tick. After all, it won’t be long before Gen Yers — also called “millennials” and “echo boomers” — are a dominant segment of home buyers.
We chatted with a practitioners who’ve pursued new careers while continuing to sell residential real estate. From home staging to public speaking, we learned there’s no shortage of opportunities for real estate professionals who want to expand what they do.
This November, New Orleans will offer much more than jambalaya and jazz to 30,000 REALTORS® and their guests at the 2006 REALTORS® Conference & Expo. Attendees will have the chance to personally contribute to the rebirth of a great city.
One year after Hurricane Katrina, New Orleans is still in a state of flux. The downtown business district and French Quarter experienced minimal damage and bounced back quickly. But many outlying areas that were wiped out by the storm are still in the slow process of recovery.
Value-range marketing helps to attract more buyers and ultimately draw a higher sales price. It allows sellers to entertain and counter offers within the range with an acceptable price and terms, just as they would with a listing that carried a single price.
Rejection might be a part of selling real estate, but top practitioners say a sales professional’s ability to gracefully weather the emotional highs and lows can mean the difference between success and failure.
What does it take to win customers for life? Superior service that exceeds client expectations, of course. Beyond cellophane-wrapped cookie baskets and thank-you cards, how do real estate professionals make a lasting impression?
Anybody can say they give great customer service, but how do you ensure that your clients think so? Here are ways that you can enhance the customer service you provide to clients and customers so that they'll want to work with you again and send referrals your way.
Minority-owned companies have a significant impact on their communities and the industry as well as on the next generation of real estate professionals from minority groups. Here are just a few of the companies that make a difference.