For Doris Phillips and her husband Glenn, a consulting gig grew into a multistate, mostly online brokerage focused solely on lake properties.

In his dual role as marketing guru for his company and head of a 12-person sales team, Steve Nassar rolls out business tactics to the brokerage after some personal beta testing.

Karen Hall started an in-house design and remodeling center to help buyers and sellers upgrade their properties and increase values.

George Demchak founded an annual fall festival that keeps the local volunteer fire and rescue company afloat.

Nick Segal left show business for a starring role in real estate. He cofounded a brokerage that gives associates equity in the company.  

The in-house marketing program that Evan Metalios created provides a prospecting advantage to his associates—and his company.

Always adapting to market changes, standout broker Shari Chase built an international clientele for luxury homes.

Standout Broker Kathryn Townsend’s business model combines real estate with her creative passions.

Even though the winning streak in the Las Vegas real estate market is over, Bob and Molly Hamrick are betting on their new Neighborhood Awareness Campaign.

If you want to increase your office’s sales figures, the obvious solution is to prospect harder for new business. But, that’s the wrong approach, some industry pros say. It’s better to give outstanding service to the clients you have. Word will spread, and business will come to you.

The business of real estate is always evolving, but in most brokerages, there’s one constant—the weekly sales meeting. It’s a time to bring the troops together, share timely information, and keep everyone motivated. Even for brokerages where most practitioners are based outside of the office, weekly face-to-face meetings are essential.