Social media aren’t new, but their adoption rate is growing among real estate practitioners as ways to connect with consumers and create professional camaraderie in a business that doesn’t tie people to their offices.
I recently visited a Web site called Club Penguin that lets children live as virtual penguins in a digital world where they can socialize, play games or work at jobs, and earn money that lets them outfit their penguin selves with clothing, a well-decorated igloo, and cool gadgets.
This virtual world is aimed at “tweens” (children aged 8–14), and there are...
Other sales professionals just don’t handle the same complexity you do, when selling someone’s most expensive asset and source of shelter. Now, a much-anticipated study of competitiveness in the real estate industry by the U.S. Government Accountability Office shows that the comparison is wrong.
But as proud as the publications staff is of recent awards, we know that this kind of peer recognition is icing; the cake is what you, our readers, think of us. Has REALTOR® Magazine achieved world-class status in your eyes?
There’s something to be said for keeping your goals manageable. But no doubt many of you would like to make more of your career. That’s why we’re launching a special series of essays this year on excellence and innovation.
The shrewd business sense and drive to win that McDonald discovered in himself as a youth have today propelled him to the pinnacle of real estate industry leadership. In November, at the REALTORS® Conference & Expo in San Francisco, he was inaugurated as 2004 president of the nearly 1 million member National Association of REALTORS®.
In this issue you’ll meet five very special people, REALTOR® Magazine’s 2003 Good Neighbors. The Good Neighbor Awards program, now in its fourth year, celebrates the community spirit and service that is so much a part of being a REALTOR®.
We’re grateful to those readers who took the time to tell us that July’s cover really reached them—for better or worse. We hope you’ll all join in the conversation with us going forward, weighing in regularly on what you like and don’t about your magazine.
REALTORS® will have a new Washington, D.C., headquarters beginning in 2004—a Class A, environmentally friendly building just three blocks from the U.S. Capitol. At its meeting in mid-May, NAR’s Board of Directors approved the plan for the 12-story building, to be located at 500 New Jersey Ave., N.W.
We want both the magazine and the Web site to be your partner in business success—so we’re working to create synergy between the two. Let us know what more we can do, in print and online, to help you succeed.
A remarkable number of people from all over the world heeded the call for help in the wake of Sept. 11—doing whatever they could, from providing water and supplies to the rescue teams to giving blood to enlisting in the military. The REALTOR® organization was no exception, stepping up within hours of the attacks to create the REALTORS® Housing Relief Fund.
Think about what the fair housing law means, not in terms of rules and regulations written more than 30 years ago in Washington, D.C., but in terms of its effect on the lives of real people in your community. Make it “personal” for you.
REALTOR® Magazine is expanding the concept of our “Top 100 Companies” feature (first published in July 2000) to apply to sales associates, as well. In our September 2001 issue, we’ll crown the “Top 100 Salespeople,” those who reached the apex in residential sales in the United States for the year 2000.
There are lots of ways for all of us to make politics our business closer to home--from exercising the right to vote to contributing to the REALTORS® Political Action Committee to actually running for an office.
Some of you have begun to take issue with the growth of advertising in the magazine. You’ve noticed a steady increase over the last year, and you’re wondering whether this correlates with a decrease in the amount of editorial we provide each month. Happily, no.